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Blog > World Postcard Day 2025 theme + postcard!

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It’s tiiiiiiiiime! We know everyone is eager to know what the theme and postcard will be for this year’s World Postcard Day, so let’s go! This is 2025's World Postcard Day postcard, created by Uran Duo:

Illustration for World Postcard Day 2025: a woman leans out of a window, watching postcards drift across a sunlit, green countryside.

The theme of the postcard is the most classical of postcard sentences, “Wish you were here”. With just four words, it captures everything a postcard is about: the moment you pause, look around, and think of someone far away with whom you would love to share the view and the adventure you’re having. With this postcard, we aim to celebrate that instant of connection that postcards bring about.

Cartoon portrait of a smiling man in glasses and a woman with a bun, framed inside a yellow circle. Uran Duo is the artistic name of two married freelance illustrators based in Fujian, China. The husband and wife partners both studied graphic design at the China Academy of Art, and after graduation decided to focus on illustration. We were drawn to the grain‑rich texture and the whimsical nature of their work, whose rounded shapes, gentle curves and friendly characters give each scene an almost story‑book vibe.

The design is, as usual, free to download, so you can have it printed locally or through any online service. Remember that every postcard posted on October 1st counts as a World Postcard Day card, so you can use this design or any other postcards you have on hand — they’re all brilliant!

This will be the sixth World Postcard Day we celebrate together! For those of you who are new to it, October 1st is the anniversary of the first postcard ever sent, and has thus been chosen as the day to celebrate postcards. It’s a day that goes beyond Postcrossing — a day when everyone is invited to send a postcard to friends, family, people they admire, those that need a bit of support or cheering up, children… 😊 Whether it’s your first or sixth time celebrating this special day, we hope you’re as excited as we are and that this will be the best one yet!

98 comments so far

jjmedusa, United States of America

I absolutely love the design! :)

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elbe, Germany

Very beautiful!

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chaosnoneko, Germany

Nice design! But I wonder will we have a limit of how many postcards can we send again?

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Styrian_Girl, Austria

really love the design :)

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veronisteentjes, Netherlands

I like the design too.

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TigerMQ, India

This will be my 1st World Postcard Day and I am looking forward to send maximum Official cards and a few as Forum Swaps. But I am not sure how many free slots I may get to use to earn the WPD badge on Oct 1st.

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FairyFoot, United Kingdom

Very nice.

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Molly68, Germany

It's simply beautiful! I love it.

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xanafg, Portugal

Beautiful

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DawnMarie3203, United States of America

I'm sure I'll be sending out cards a few World Postcard Day Cards; but prior I'll be designing my own card(s) -- a big part of the fun for me is the creativity!

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FloridianSam, United States of America

Beautiful card. I ❤️ the expression of the woman. Makes me want to send out some cards today.😉

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Boukk, France

Lovely !

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Michi_1995, Austria

Does it mean I get the patch if I pick an adress in Oct. 1st or does one of my sent ones need to be registered in Oct. 1st (so you will need some "luck")?

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sealed4ever, United States of America

❤️❤️❤️ it. Thank you once again for a design for WPD that captures the spirit of Postcrossing

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sealed4ever, United States of America

@Michi_1995
You need to request an address on October one and that postcard ID needs to eventually be registered by the recipient. That is how your badge is acquired

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sonataca, United States of America

Great design. For my fellow North American members, I'm doing a bulk order so the cost per postcard will be below $0.10, more info here: https://community.postcrossing.com/t/2025-official-world-postcard-bulk-order/1132145

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Aguaroble, Lithuania

Thanks a lot! Will it be possible to have a look to those who might not have officially won? (but somehow won because they participated :))

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mysweetlife63, United States of America

I love this card!

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mikebond, Italy

Lovely postcard!

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sallyanne, United States of America

Nice design and what a great artistic couple!

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Annazon, United States of America

😊 nice

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durtlskdi, United States of America

Wow- it's that time of the year already!! I need to order them pronto!

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CentralTexasRose, United States of America

Great card! Great sentiment!

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SuziH, Canada

A really lovely postcard!

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Captain-Colin, United Kingdom

I love this design. It looks great.

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anoli2000, Germany

I also really like the postcard.

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GoCindy, United States of America

Good work. I really like the card and the theme and keeping it simple this year.

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OldManSea, Norway

Another girl card.....

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HM, Netherlands

< I wish you were here > Yulduz Usmanova

So impressed I was in the 1995s by Uzbek's Madonna of the East Yulduz Usmanova song! And that has never gone!
I have seen her performing in concert several times.

Good to know for all of us is that every postcard image will do. This special postcard, a collectors item for many, or whatever card can be used for sending out.

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IndonesiaRaya, Indonesia

I like this green design 🤩
the view looks like every day here in Asia 😊

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msnay72, United States of America

How do you earn the WPD badge?

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reiselustig, Germany

For me the design symbolizes hope and joy! I really like it!

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Antjelino, Germany

I wonder if there will no longer be a contest for the card?? You only say: this is the theme and that is the card!? This way is really disappointing...

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meiadeleite, Portugal

@Antjelino That's correct, there will no longer be a contest for creating the World Postcard Day postcard. We wrote about the reasons for this last year, here: https://www.postcrossing.com/blog/2024/07/21/world-postcard-day-2024-theme-postcard

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Von, Netherlands

Will everyone be assigned an address that day? I haven't sent or received many cards yet, so I'm not sure how ‘world postcard day’ works. I hope I get an address on that day to send this lovely card! Of course, I'll stick the newly issued Dutch Postcrossing stamp on it!

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Belarusian-friend, Belarus

The postcard is beautiful ❤️

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Flippie, Canada

World Postcard day! I can't wait....

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beesknees, United States of America

very nice, will download and send a few

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Florallle, United Kingdom

@von. You have to save a slot for the day (preferably 2-3 slots, in case one of those postcards gets lost in the post). Once a postcard that you draw on 1st October is registered, you get the badge.

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remixedmediamail, United States of America

Hi All, I'm so excited for World Postcard Day and am excited to see some cool meetup postcards with diverse backgrounds this year by others. Happy Postcrossing everyone.

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Toome2, Netherlands

A beautiful design, love to received that one in my mailbox. So fingers crossed. Nice done, Uran Duo!

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Orca_Kid, United Kingdom

Very nice postcards.

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BeckyS, United States of America

Great design! I just placed my order in at the printers. I will begin mailing them the week before WPD.

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Kimberlly_Carvalho, Brazil

Beautiful!!!

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jeroenvberlo, Netherlands

Very nice. 😀

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SashaUA17, United Kingdom

Amazing postcard! I’d like to have one :)

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TwentyTwenty, Malaysia

Green is my fave colour so I'm really happy to see this colour dominates this year's WPD postcard💚💚💚
Really looking forward to send abunch of postcards this Oct 1st!

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neongreen, United States of America

I enjoy it

Greetings from the SF bay area, California

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Poste, United States of America

This is definitely fun.....Happy World Postcard day....sending early and trying to have one or more arrive October 1st is an exciting pospect.

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sixzi, Korea (South)

Very pretty design 😍😍😍

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tikunka, Russia

I love the illustration, it's beautiful, this lovely girl is waiting for the cards like all of us, relatable:) thank you Uran Duo 💓

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Sisko1, Finland

What a lovely design!

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Alfonso57, Spain

Hola!
Donde puedo conseguirla, comprarla, imprimir en formato postal me resulta complicado.
Gracias por anticipado.

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valdavid, United States of America

Request to the admins for another Postcard Lounge on that day. Really enjoyed the experience and would love to see them return, at least/especially on special occasions!

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trauti-coccinelle, Switzerland

It is s beautiful design. We also celebrated
The WORLD POSTCARD DAY 2025 in Zurich, Switzerland.
Travelling by boat on the lake and signing many postcards in Tibits Restaurant. A wonderful ecperience.

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Monoreader, Belarus

I don't really like the postcard, but I'm looking forward to WPD so I can send a few.

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edish, Brazil

Well done! Great job

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snailmailingnancy, New Zealand

Beautiful postcard! Looking forward to celebrating WPD in 2025

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sanddunebunny, United States of America

Beautiful postcard ! I can’t wait to print & send a few.

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HokHok, China

It's simply beautiful! I love it.

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puttingpentopaper, United States of America

Hopeful, reflective, peaceful, and a beautiful design.

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Seapeak, China

Thank you to Uran Duo from China for designing such exquisite postcards for WPD!

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CityPhotographer, China

我们中国真是太厉害了
We China is so amazing

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wlczhu, China

pretty

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Zwollywood, Netherlands

It's simply beautiful! I love it!!!

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Lunarfaun, Netherlands

A simple design captures the feeling of receiving postcards

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pandesal, Hong Kong

i love this! i would love to print a few copies for people who are attending our IRL meetup, would that be ok? for free of course!

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Aotearoa, Switzerland

Beautiful!

I am not a long-standing member. Could anyone explain how it works, please?

I've read the FAQs and some blog posts, but it would be helpful to hear from someone with first-hand experience. How do you use the design? Do you contact a professional printer or print it yourself? I'm curious!

Thank you in advance!

P.S. I live in Switzerland, so if you'd like to organise a group purchase, please send me a direct message!

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rvalkass, Norway

@Aotearoa You contact a professional printer to have the card printed. I won't list the services here in case it counts as advertising, but there are example companies on the World Postcard Day website here: https://worldpostcardday.com/celebrate#postcard Alternatively, search for "short run digital print service" with your search engine of choice. If you want to earn the special World Postcard Day badge on your profile, you need to request an address on 1st October and wait for the recipient to register that card. Once at least one of your cards that you sent on 1st October has been registered, you get the badge.

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jmorris, United States of America

I love this postcard! The theme is fun, too! Thank you to Uran Duo for the great design!

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MrsMidsomer, Finland

My favourite colour is green and I find this design really beautiful 💚 🌿

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Matvey-, Belarus

beautiful!

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Luziaceleste, Brazil

It is nice to get a free design every year to celebrate WPD. Thank you Postcrossing team and artists that worked hard to reach the final piece.

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orange_memo, United States of America

I'm sure I'll be sending this postcard on World Postcard Day Cards; I already ordered to print out a bunch, can't wait!

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newrule, Malaysia

Looking at the card makes me wanna book a plane tix, pack my bags and go somewhere!!! Thanks to the designer for the lovely illustration.

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JenMoo, United States of America

This is awesome!!

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Federherz, Germany

What a beautiful and lovely design. It gives me hope.

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Nells250, United States of America

I am ALWAYS the odd one out... I've never liked any of the annual designs
:-( :-( :-(

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triplightly, United States of America

Wonderful design. Thank you for sharing it with us so we can send it to friends and postcard pals.

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andrea209, Germany

Just like @Nells250.....
I'm also the odd one out. I don't like these kind of design too 🤷🏼‍♀️

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Barbie, Germany

Thank you both @uranDuo for designing this beautiful WPD 2026 Card - I am very happy 😃 and excited for sharing 😍

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LemonCakes, United States of America

A year ago I sent out 10 cards for World Postcard Day. I didn't receive a single one. It was disappointing after so much anticipation and excitement about WPD, especially after seeing so many cute unique designs my fellow Postcrossers had received. I will skip it this year. I receive many wonderful postcards all year long from everyone and that's the best, for me.

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Reader_7, Ukraine

I liked this design, especially the message "Wish you were here."
It feels especially meaningful for many Ukrainians now, when so many families are separated because of the war. Even with all the modern technologies—video calls, messages, social media—it's still so important to have something physical, like a postcard or letter, that you can hold in your hands when your loved ones are far away. It brings a different kind of warmth and connection, something real and lasting.

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susie-ee, Italy

Beautiful card! 😍 I’d like to have one 🙂

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Regndroppar, Finland

@LemonCakes If any of your travelling cards weren't registered on Oct. 1 last year, your address wasn't in the address pool to be given out. Drawing addresses and sending cards on Oct. 1 doesn't mean that you will receive a card sent on that day.

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cjf3848, United States of America

What a lovely keepsake! I hope I receive one!

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Philaeronaut, Denmark

I would really like the pdf-file to be available in "normal" postcard size too. I just paid a handsome fee to my local printers to downscale to normal size. But now I got 100 postcards to send - pure joy! (100 cost the same as 20, so why not)

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fely729, Philippines

very nice design

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chinalaidw, China

China is really great.

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CasSaintDenys, United States of America

Is there a limit to the number of postcards we can send on World Postcard Day like last year?

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wangmingzhe, China

So happy to know that it would be a green style postcard to be shown on World Postcard Day,it's one of my favorite colours🤗

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lyndylou5, United States of America

I thought I put my message in the comments, but I don’t see it, so I’m not sure where it went. Aging is such a challenge when it comes to technology, ha ha. Anyhow… I’d like 30 postcards please, and I’ll send you cash.

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i_love_the_world, Russia

wow! I already ordered cards through the printing group. This is my first world card day☀️
I can't wait 🥳

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MailFromNanning, China

cute postcard!

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rodrigo, Spain

Such a beautiful design. :)

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mollymom, United States of America

What a lovely design! It says so much.

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scorpio4mom, United States of America

Thank you so much for the download. I'm printing mine today. Its so pretty.

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Beatrice, Italy

The postcard is very modern, youthful, and lively. Beautiful.

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