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Blog > A different ranking

You can probably guess which countries have more members in Postcrossing just by looking at where you send or receive to/from, right? And we even have some statistics to show that too.

But, obviously not all countries have the same population! If we would take a sample of the same dimension in each country, which ones would contain more Postcrossers in it? Or in other words, in which ones is Postcrossing more popular?

We decided to do the math and share the results with you. We took into account the approximate population of each country, the number of users and came up with an interesting list.

And here’s how the ranking of the top 50 look like:

#CountryPostcrossers
(per 100,000 habitants)
1Finland220
2Estonia138
3Lithuania124
4Netherlands75
5Macau63
6Taiwan61
7Latvia51
8Belarus47
9Iceland43
10Portugal40
11Singapore35
12Guernsey and Alderney28
13Slovenia26
14New Zealand26
15Czech Republic25
16Poland24
17Germany18
18Australia17
19Hong Kong17
20Luxembourg15
21Man (Isle of)15
22Malta15
23Norway14
24Canada13
25Switzerland13
26Belgium13
27Jersey13
28Austria12
29Russia11
30Croatia10
31U.S.A.10
32United Kingdom10
33Ireland9
34Hungary8
35Ukraine8
36Sweden7
37Brunei7
38Slovakia6
39Thailand6
40Malaysia6
41Puerto Rico5
42France5
43Montenegro4
44Spain4
45Denmark4
46Qatar4
47Turkey3
48Bulgaria3
49Moldova3
50Romania3

Surprise, surprise – Finland is at the very top. I bet you all guessed that one. But did you guessed all the following ones? Indeed, we had some surprises as well. Tiny Estonia with 1,3 million people manages to have plenty of Postcrossers. Same goes for Lithuania and even more with Macau!

Are there other statistics you would be curious to see here? Let us know!

PS: To calculate the data above we took into account only countries with more than 10 users and excluded countries which were too small or of which we did not have any relevant population data.

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47 comments so far

Dodd, Taiwan
I tried to count the number of each postcrosser sent in each country. That's another interesting number. Some European countries are pretty amazing. Each postcrosser sent about more than 40 or 50 postcards.
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veer, Belgium
I'm surprised that Russia doesn't 'score' any better. I already received a lot cards of that country. Some results aren't a surprise at all, for example the Netherlands.
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Zmrzlina, United States of America
Very interesting stats! I wasn't at all surprised at Finland, and Estonia and Lithuania in the top three didn't really surprise, but Macau at #5 was a huge surprise. The top 10 really have impressive stats. I wish someone would do a thesis on why those countries seem to take to postcard exchange so well. It would be interesting to read, and maybe help postal systems make their operations better. Maybe I can convince my own postal system to pay me to do such a study .... hmmm .....
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FloridaGirl, United States of America
I won't try to calculate. But from my swaps with different countries I'm not surprised about Estonia and Lithuania being high on the list. But I do wonder why China and Japan aren't on the list. Is it because they have such a large population?
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SilentSilence, Spain
Wow! That's so interesting!
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dardo, Spain
@ver: Russia has 142 millions inhabitants, and Finland only about five millions, so you need receive 140 cards from Russia for every 5 of Finland supposing that Finnish and Russian postcrossers sent the same amount of cards each one.

Other data, only in my region lives more people that in the whole Finland, but only in Helsinki there are about ten times more postcrossers.
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Dorthe, Denmark
I am not surprised that Finland and Estonia are at the top, but I thought Germany and USA would be higher up.
And Iceland! That is a big surprise for me.
Love statistics, keep them coming.
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Zaone, Norway
All three Baltic States made Top 10! Great! I had no idea Latvia would rank so high! Thanks Paulo!
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Saintois, Belgium
What I would like to know from the statistic of postcrossing are :
- Most favorite cards ( the whole world and by country)
- 50 most active users by country
Thank you
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Blogger, United States of America
Great idea! Very interesting - I thought Taiwan would have been closer to the top - I seem to see their wonderful cards more and more.
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Robert_H, United States of America
I would love to know which country's Postcrossers make the most work for their postal carriers. In other words, which Postcrossers cards make up the biggest portion of their countries mail? (Probably Finland tops the list!)
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WY, Taiwan
very interesting!
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moonlessnite, Canada
Canada is about 1/2 way!
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willemijn, Netherlands
This is why I studied human geography :-) Love those facts!

Glad to see that the Netherlands is fourth, either way.

I would love to see maps including statistics: traveltime to or from countries / most active countries, and of course the longest travel ever.
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Calaquendi, Lithuania
Great! :) Lithuania is 3rd! :)
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Jetske, Netherlands
Thanks for posting those stats! :)
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cawindt, United States of America
Very interesting!
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Pebbles84, Netherlands
This is so cool! I wondered about this for a long time and I love these kind of statistics. Some results are very surprising indeed!
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lucymonty, United Kingdom
Gives some interesting perspective... it's amazing how high Guernsey and Alderney are too!! But were all users included in the calculations or only the ones who are still active? So many people seem to have joined and then left without closing their accounts :-(
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dardo, Spain
Lucymonty asked an intersting question? There are some user with more than one account. Some os these 'second' accounts are inactive and others not. Why not one rank showing cards/population and cards/postcrosser?
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ericdeng, Taiwan
Where's China :P
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Corydoras, Austria
and I just got a card from Estonia today :)
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jolo, Germany
great- this is what we wanted to know!!
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FemkeDorien, Netherlands
I like this thanks for making it.
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winnie921013, Hong Kong
I just received two postcards,one from Finland, and one from Estonia!HAHA,the result is so interesting.
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indianfriendszone, India
I love Finland postcards and 3D stamps...

Which is the most Favorite Postcard ???
maybe the next topic for the Blog :)
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raluk68, Romania
Oh, I can't belive my country is on the last position in the top! (last in this top too, I mean :D )
I love love postcrossing!
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Darkcosinus, Russia
Stats i suppose everyone is eager to see:
1) Top/bottom countries by average card travel time (from country)
1) Top/bottom countries by quantity of expired cards (to country)

And i think Russia would be the one with the highest numbers in both sets :)) *sad actually*
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Mama-Bear, United States of America
Very interesting! I love looking at the statistics! Postcrossing is the best!
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Hotaru, Denmark
Interesting, indeed! Meaningful compared to the absolute number of postcrossers for each country :)
Thank you guys!
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squino, Italy
This post is really interesting. I hope to see more statistics in the future.
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toucans, United Kingdom
I have always been fascinated by statistics so I really welcome this information! But I wonder if the figures are based on the total number of users and if the statistics would be different if you calculated the number of active users, i.e. those users who have registered cards in the last 14 days or so. (I have a very large proportion of my cards travelling to people who have not registered cards for weeks, even months, and who I would call inactive.)

BTW, did anyone notice how many islands are high on the list above?!
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linku, Germany
I love statistics- and I'd like to follow the idea Epamaarainen has presented- it would be really interesting to know how many cards users (from different countries, or seperated by gender, or age groups) send, eventually per year.

and which countries has the most inactive group of users? :O)
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hmthompson, United States of America
I am not certain the statistics accurately reflect actual activity. I went to #9 country, Iceland. I visited each member's site. Of 134 listed Postcrossers, only 42 have participated in the past four months. The lists need to be culled. I've been informally studying the nonusers on many countries' pages and it is a recurrent problem. Perhaps the Administrators should consider a plan to make lists more reflective of participating members.

Helen Thompson
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Nightnurse, Finland
Someone said this earlier, and I would love the idea, too - to see the most favourited postcards! It would be so cool to know which cards are the true "hits" of the postcard world. :)
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katts70, Estonia
I guess the most favourited card is this http://www.postcrossing.com/postcards/PT-1

But maybe I´m wrong ;)
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wwwera, Israel
and the second most "favourited" is http://www.postcrossing.com/postcards/NL-292891 :)

-- Well, I think if a user registered more than a year and didn't sent any card, it should be removed. But if the user sent at least 1 card, we should save him and include ib the statistic :)))
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mor_lefay, Greece
where is Greece???? :P
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mingshu, Finland
it is surprising there are also some "rare" countries in the popular list ^^ from where it´s unlikely to receive a postcard. estonians and finns are related peoples so maybe there is something ..and then the other baltic countries ^^
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SilviaRegina, Brazil
I am ashamed that Brasil is not among the 50s... a so big country, but our people are not so engaged in cultural commitments like exchanging postcards and knowing more about people and their customs around the world... a pity!
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Venia, Germany
wow! very nice. I would be interested in a statics which is "how many postcards are send by 100,000 inhabitants in a country", that would be amazing... anyway Finland would be at the top. ;)
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iksi, Latvia
I like statistic, BUT I agree to others who says that it is important to delete UNactiv Users... Administrators could send them an e-mail with NOTE : U should come and visit ur account or it will be deleted in 14 days... Or smth like this.
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natahlya, Belarus
Great to know Belarus runs the 8th:)
Limited choice of cards here...Mainly multi-view ones..
Now wonder where so many postcrossers get their cards from;)
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rkneo11, India
hmmm... So sad India does not feature in the list though we currently stand 42nd in total number of cards...
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lizzieposts, United States of America
This is great! I would love to see the statistics on the most popular postcards on Postcrossing and by country. Maybe by user? Who is sending the best (most favorited) postcards? :)
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bodrumlu, Turkey
Turkey in the top 50 with its 73 million population.. wow thats something :)
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Charlette, United States of America
I love statistical reports like this! They make me enjoy postcrossing all the more.

As for other stats, something like the Top 10 most favorited cards would be interesting. There seems to be too many problems with the "postcards/user/country" idea due to inactiveness.
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