Today, we’re happy to introduce the official postcard for the World Postcard Day event! It’s the winning postcard in a design competition that Postcrossing run together with Finepaper, a neat printing and design company based in Lisbon.
One of the goals of the initiative was to introduce postcards to a young generation of designers, so the students were taught about the postcard format, types of paper as well as possible printing techniques, before going about imagining a postcard that would represent the World Postcard Day. The submissions poured in throughout July, after which the juries had the difficult task of picking just one winner. And now, without any further ado, I give you the selected design!
Isn’t it super cute? 😍 The chosen postcard was designed by Leandro Ferreira, a 3rd year student of Design & Multimedia at Universidade da Beira Interior. Congratulations, Leandro — the coveted Pantone catalogue is yours! If you’re curious about the other submissions, you can see some of them on the contest page (Portuguese-only, sorry!). This year’s competition was mostly a small scale trial run, which we plan to expand to other countries next year, doing it earlier in the year as well.
If you’d like, you can download a high resolution version of this postcard (front and back) to print on a local printing shop or online service (like Vistaprint or MOO) — the files and details are available on the World Postcard Day page. If you use it or receive it, do share it online with the hashtag #WorldPostcardDay! We’d love to see this postcard reach all corners of the world.

In other exciting news, the Portuguese Post (CTT) has created a special cancellation mark with the World Postcard Day logo to celebrate the day! We’re very excited about it and planning to use it on all the postcards we write on October 1st! If you’d like to receive the official World Postcard Day postcard from the “headquarters” with the special cancellation mark, leave a comment below — we’ll randomly pick a few postcrossers to be the lucky recipients of these postcards, written by us on the day! 😊
29 days and 14 hours until the World Postcard Day!
PS – A few postcrossers have asked us how they can get this cancellation mark on their postcards, given that they don’t live in Portugal. If you have access to IRCs in your country, here’s how you can get it.


