Postcard HU-63524

Original Zwack poster from the turn of the Century. http://www.zwackunicum.hu/en/
It was in 1790 that Doctor Zwack, Royal Physician offered the Habsburg monarch a sip of herb liqueur as a remedy for indigestion. The royal comment was: “Dr. Zwack, das ist ein Unikum!” Ever since the very beginning the bitter liqueur (made according to family’s secret recipe) was sold in the original round bottle with a red cross on its belly (the Red Cross had to be made for permission to use the cross on the label). After 1922 the cross was changed to a gold cross on a red background as it has remained until today.