Since Halloween is just around the corner, we decided it was time to tell you a bit more about this popular holiday – and the postcards that used to be sent around this time of the year :)
Halloween originated from Samhain, an ancient Celtic festival celebrating the season change from summer to winter. This night was allegedly filled with magic and spirits. Demons and ghosts were allowed to roam the Earth on this night, so people wore strange outfits and scary costumes in order to trick the spirits and frighten them away.
The Catholic Church then adapted this pagan tradition into All Saints’ Day; the night before was called, “All hallows’ evening, ” or “Hallow e’en”. Irish immigrants rekindled interest in this celebration in America, with door-to-door visits, masquerades, and the jack o’lantern (based on a myth about a soul trapped on Earth, only given the burning embers of hell for guidance). It was the Victorians who eventually brought the Halloween traditions of England and America together, making it a refined holiday involving child’s play, romance, and parlor games.
When postcards emerged in the late 1800s, sending a holiday postcard was an inexpensive way to send your greetings. Early Halloween postcards featured cute, chubby traditional Halloween symbols- like jack o’lanterns, black cats, and children in costumes. Witches were often portrayed as very beautiful women sending messages of romance and amour. Other cards featured people bobbing for apples, predicting who they might marry, and playing games of chance. Some cards had accompanying verses like, “On Halloween, Goblins have been known to fly away with Fair Maidens. Therefore ‘tis best to have some one hold you and tightly, too—because Goblins are strong."
The peak of the Halloween postcard trend lasted roughly until 1918. Approximately 3,500 images were produced during that time. Cards did not begin depicting the tradition of trick-or-treating until the 1930s; one of the only indications that trick-or-treating did not become a widespread practice until then.
Vintage Halloween postcards are highly collected and some of the hardest to find. Original Edwardian postcards are especially rare, and can be distinguished from the spelling of the holiday “Hallowe’en.” Prices for these postcards range from $20-$600, depending on the condition of the card and how rare it is.
Check out these and more great vintage Halloween postcards available through Flickr Commons!