Postcrossing Blog

Stories about the Postcrossing community and the postal world

Blog > The World Postcard Day design contest


We’re writing this post to address an important matter concerning the recently concluded World Postcard Day 2023 design contest.

Despite our best efforts, we failed to detect that the winning design of this year’s World Postcard Day contest was based on a stock image, and thus did not follow the rules of the contest (which call for the submission of original artworks, made by the person). Upon becoming aware of this issue, we immediately recalled the design.

Both Paulo and I deeply regret this oversight. We understand and share the anticipation and excitement with which our community, contestants, and global enthusiasts await this special day, and thus recognize the magnitude of this lapse. As the organizers, we truly apologize for not living up to the standards we set for this event.

In light of this, the design that garnered the second highest number of votes will be rightfully declared the contest winner. We are working to finalize and release this new design, which we hope will happen in the next few days. We aim to ensure that every aspect of it aligns with the contest’s rules, especially given the circumstances. To those who have already printed the previous design, we’re really sorry about this.

Going forward, we will reconsider the format of the design contest and what extra measures can be taken to make sure a situation like this does not happen again. We will also take into account the increasing use of AI tools in image creation, a challenge that makes it increasingly harder to determine originality and authorship.

Given the nature of this post, we’ve closed the comments. But that doesn’t mean we don’t want to hear from you: for any concerns or feedback, please reach out to us directly.

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