When I discovered Singaporean Art director Alynn Teo's postcards, I was suddenly... hungry! Food-related postcards are my weakness - I can't seem to resist them! (plus, she has a pack featuring just eggs...)Everyday at 3pm, Alynn takes a little break from her freelancing projects to have a snack, which she photographs prior to eating. She has been doing this little ritual since 2009, and in November 2010, she decided to turn it into a business, by printing her own stationery line and selling it on her Etsy shop, one little journey. The result is a series of minimalist yet mouth-watering postcards.
Below are her answers to our interview about her stationery line.
- How did you get started doing stationery design?
Artistry is the main motivating factor. I got hooked onto designing daily use items such as jewellery, toys and stationery since young. It is mostly a pastime kind of affair in between projects from my main line. While browsing Etsy mid last year, I started serious planning in turning my pastime hobby into real business.
- Where do you find your inspiration?
Everywhere! Travel, day dreams, everyday objects, tea & coffee, my daily 3 p.m. breaks. I believe things that we see, love, experience are nested somewhere in our subconscious and they surface at the least expected moments to inspire us.
- If you could define your style in 3 words, what would they be?
The Simple Things
- Are you a letter (or postcard) writer yourself?
Yes, absolutely! And love designing them too. i think it is one of the most sincere way of showing your love for someone.
- Can you show us a picture of your studio or workspace?
You can find Alynn's postcards at etsy.com/shop/onelittlejourney.