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Blog > World Postcard Day 2025 theme + postcard!

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It’s tiiiiiiiiime! We know everyone is eager to know what the theme and postcard will be for this year’s World Postcard Day, so let’s go! This is 2025's World Postcard Day postcard, created by Uran Duo:

Illustration for World Postcard Day 2025: a woman leans out of a window, watching postcards drift across a sunlit, green countryside.

The theme of the postcard is the most classical of postcard sentences, “Wish you were here”. With just four words, it captures everything a postcard is about: the moment you pause, look around, and think of someone far away with whom you would love to share the view and the adventure you’re having. With this postcard, we aim to celebrate that instant of connection that postcards bring about.

Cartoon portrait of a smiling man in glasses and a woman with a bun, framed inside a yellow circle. Uran Duo is the artistic name of two married freelance illustrators based in Fujian, China. The husband and wife partners both studied graphic design at the China Academy of Art, and after graduation decided to focus on illustration. We were drawn to the grain‑rich texture and the whimsical nature of their work, whose rounded shapes, gentle curves and friendly characters give each scene an almost story‑book vibe.

The design is, as usual, free to download, so you can have it printed locally or through any online service. Remember that every postcard posted on October 1st counts as a World Postcard Day card, so you can use this design or any other postcards you have on hand — they’re all brilliant!

This will be the sixth World Postcard Day we celebrate together! For those of you who are new to it, October 1st is the anniversary of the first postcard ever sent, and has thus been chosen as the day to celebrate postcards. It’s a day that goes beyond Postcrossing — a day when everyone is invited to send a postcard to friends, family, people they admire, those that need a bit of support or cheering up, children… 😊 Whether it’s your first or sixth time celebrating this special day, we hope you’re as excited as we are and that this will be the best one yet!

41 comments so far

jjmedusa, United States of America

I absolutely love the design! :)

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elbe, Germany

Very beautiful!

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chaosnoneko, Germany

Nice design! But I wonder will we have a limit of how many postcards can we send again?

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Styrian_Girl, Austria

really love the design :)

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veronisteentjes, Netherlands

I like the design too.

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TigerMQ, India

This will be my 1st World Postcard Day and I am looking forward to send maximum Official cards and a few as Forum Swaps. But I am not sure how many free slots I may get to use to earn the WPD badge on Oct 1st.

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FairyFoot, United Kingdom

Very nice.

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Molly68, Germany

It's simply beautiful! I love it.

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xanafg, Portugal

Beautiful

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DawnMarie3203, United States of America

I'm sure I'll be sending out cards a few World Postcard Day Cards; but prior I'll be designing my own card(s) -- a big part of the fun for me is the creativity!

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FloridianSam, United States of America

Beautiful card. I ❤️ the expression of the woman. Makes me want to send out some cards today.😉

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Boukk, France

Lovely !

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Michi_1995, Austria

Does it mean I get the patch if I pick an adress in Oct. 1st or does one of my sent ones need to be registered in Oct. 1st (so you will need some "luck")?

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sealed4ever, United States of America

❤️❤️❤️ it. Thank you once again for a design for WPD that captures the spirit of Postcrossing

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sealed4ever, United States of America

@Michi_1995
You need to request an address on October one and that postcard ID needs to eventually be registered by the recipient. That is how your badge is acquired

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sonataca, United States of America

Great design. For my fellow North American members, I'm doing a bulk order so the cost per postcard will be below $0.10, more info here: https://community.postcrossing.com/t/2025-official-world-postcard-bulk-order/1132145

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Aguaroble, Lithuania

Thanks a lot! Will it be possible to have a look to those who might not have officially won? (but somehow won because they participated :))

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mysweetlife63, United States of America

I love this card!

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mikebond, Italy

Lovely postcard!

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sallyanne, United States of America

Nice design and what a great artistic couple!

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Annazon, United States of America

😊 nice

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durtlskdi, United States of America

Wow- it's that time of the year already!! I need to order them pronto!

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CentralTexasRose, United States of America

Great card! Great sentiment!

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SuziH, Canada

A really lovely postcard!

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grueneflamingoblumen, Germany

So nice. I will count the new Card Image in for sending it printed out, on October 1st. Uran Duo really painted a good good art work for this Card! Yay!

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Captain-Colin, United Kingdom

I love this design. It looks great.

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anoli2000, Germany

I also really like the postcard.

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GoCindy, United States of America

Good work. I really like the card and the theme and keeping it simple this year.

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OldManSea, Norway

Another girl card.....

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HM, Netherlands

< I wish you were here > Yulduz Usmanova

So impressed I was in the 1995s by Uzbek's Madonna of the East Yulduz Usmanova song! And that has never gone!
I have seen her performing in concert several times.

Good to know for all of us is that every postcard image will do. This special postcard, a collectors item for many, or whatever card can be used for sending out.

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IndonesiaRaya, Indonesia

I like this green design 🤩
the view looks like every day here in Asia 😊

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msnay72, United States of America

How do you earn the WPD badge?

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reiselustig, Germany

For me the design symbolizes hope and joy! I really like it!

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Antjelino, Germany

I wonder if there will no longer be a contest for the card?? You only say: this is the theme and that is the card!? This way is really disappointing...

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meiadeleite, Portugal

@Antjelino That's correct, there will no longer be a contest for creating the World Postcard Day postcard. We wrote about the reasons for this last year, here: https://www.postcrossing.com/blog/2024/07/21/world-postcard-day-2024-theme-postcard

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Von, Netherlands

Will everyone be assigned an address that day? I haven't sent or received many cards yet, so I'm not sure how ‘world postcard day’ works. I hope I get an address on that day to send this lovely card! Of course, I'll stick the newly issued Dutch Postcrossing stamp on it!

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Belorussianboy, Belarus

The postcard is beautiful ❤️

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Flippie, Canada

World Postcard day! I can't wait....

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beesknees, United States of America

very nice, will download and send a few

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Florallle, United Kingdom

@von. You have to save a slot for the day (preferably 2-3 slots, in case one of those postcards gets lost in the post). Once a postcard that you draw on 1st October is registered, you get the badge.

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remixedmediamail, United States of America

Hi All, I'm so excited for World Postcard Day and am excited to see some cool meetup postcards with diverse backgrounds this year by others. Happy Postcrossing everyone.

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